That's an important distinction, I would submit. Again, that would really turn on the facts of the case as to whether it engages the sections of the Competition Act or not. What our deceptive marketing provisions really look at is marketing and advertising. I should say that I'm not an expert in or an enforcer of those aspects of our law. However, it would very likely be a factual determination and would depend on the evidence of the case as to whether it would amount to advertising or marketing.
On October 10th, 2024. See this statement in context.