Yes, we are tracking where people are going, and we're trying our best to be available in those places. We've also done national advertising campaigns over the last couple years.
During Financial Literacy Month, which is November, we work with stakeholder organizations across the country to proliferate the messages linked to financial literacy. Particularly because of the debt burden that Canadians have been facing in the last few years, we have targeted many of these efforts towards speaking to Canadians about debt and providing them with resources that may help them manage that debt better.
There's traditional radio. There are other forms of audio. There's social media, digital display and search engine marketing. All of these are channels we're trying to use to get to Canadians. There are also on-the-ground programs being executed by many of our partners on the ground.