First of all, that's a great question.
I commend this committee for doing the work you guys are doing, because I think the problem is only going to get worse for a couple of reasons.
One, we just surveyed Canadians about how they pay for food these days. If you look at some of the stats in the last year, 35% of millennials had to borrow money to pay for food. It's 35% for generation X and 46% for generation Z.
The other issue, of course, is—