When commodity prices go up, typically we see manufacturers review their costing structures. It happened in 2008 and 2009 when oil went up to $147 U.S. A bushel of wheat was at $9, and wheat is 20% of all calories consumed on earth. Ukraine basically pushed manufacturers to really review their procurement strategies and packaging strategies as well.
My concern about shrinkflation is at three levels. One, I don't think that Statistics Canada actually properly measures food inflation. It underestimates it because we don't see how it's embedded in how they're reading inflation, which is a big problem, as far as I'm concerned. Two is packaging. When you buy a shrinkflated product, you're buying a mirage, and there's too much packaging being used. Three is the taxation issue. There are more and more products being taxed as a result of shrinkflation.