Yes. That's a very low percentage, to be honest. We've been following food prices for 20 years. Many Canadians have not changed behaviour until very recently. Because of food prices, it really has forced them to look at coupons and credit as well very differently, and at different locations as well.
The other thing is that if you look at the dashboard we have on page 3 of that particular report, to me it's telling about what's going on, particularly with the younger generations and how they spend their money on food.
To go back to your comment, Mr. Masse, about using apps, there seems to be this notion that spending money on food has to be easy, especially with the younger generations. Food retail sales are flat and dropping per capita in Canada. Most people aren't talking about this.
Yes, you heard me; despite inflation, food retail sales per capita are dropping. Food service sales—restaurants—are increasing and at a record high.