The short answer is no, but I would agree with the governor. I do think that price volatility is probably the most significant challenge for consumers beyond food inflation itself, and that is something we did study. As soon as prices are volatile, you will push away consumers for a very long time.
It happened to beef in 2014-15. It's going to happen again. It's happening again right now, by the way. Beef prices, because of climate change.... The herd, the North American herd, has dropped significantly, because it costs more to feed cattle and prices are pretty interesting now. A lot of cattle producers are exiting the industry. Inventories are extremely low. That, indirectly, is linked to climate change, but beef prices will remain high until probably the end of 2025 due to climate change, and that's going to push consumers away from that category, unfortunately.
We've seen it. Every time the price of fruits, vegetables and meat is very volatile, it pushes consumers away, and they end up at the centre of the grocery store, where products are not necessarily as nutritional.