That is a very good point, Mr. Masse. Right now, 3.6% of all food sales in Canada is done online. Before COVID it was 1.9%. We believe that, within the next two years, we could reach 4.5%, and that percentage is driven by people staying at home, seniors. Provinces are pushing people to stay home longer instead of going into seniors' homes, for example, which will get them to buy more food online. To your point, I do think that there is going to be a growing number of people who may not understand the true cost of getting food delivered, on credit, to their homes.
On October 31st, 2024. See this statement in context.