Thank you.
Younger people are influenced by social media disproportionately when compared to older generations. Finfluencers are a particular kind of financial influencer available on TikTok, Instagram and whatnot. Their primary motivations are to provide entertainment and to make money for themselves. It's not to educate their viewers.
Hearing that it's basically free when you're buying something reduces the friction.
The availability of information that's targeted primarily at younger generations could likely have a significant impact down the line.