Thank you, Mr. Garon.
We were asking ourselves the same question: Why does he think we are not measuring inflation in the right way?
Just to speak clearly, our consumer price index is of very high quality. We follow the best practices. We're world leaders. We follow international methodology.
To be very clear, we do account for shrinkflation. In no way do we measure apples to oranges. We always measure apples to apples and account for any changes in quantity. We have something called quality change, which also incorporates quantities, and we make adjustments to compare like to like, so we do account for shrinkflation.
I would say to your point on communication that we have a number. We've done podcasts. We had an infographic on shrinkflation. We've made many efforts to be clear in our methodology. Our methodology is also up front and very visible to all users; however, we will continue to try to communicate this to ensure that it's 100% clear to all users, including Professor Charlebois.
Thank you.