Thank you, Chair, for inviting me. I'm Jennifer Withington. I'm the acting assistant chief statistician responsible for economic statistics.
I have two Matthews with me today: Matthew MacDonald, who is responsible for consumer prices, and Matthew Hoffarth, who is responsible for financial accounts.
At Statistics Canada, we're dedicated to delivering accurate and timely information on the economic indicators that reflect Canadians' realities. From the consumer price index, GDP and labour market indicators to our national balance sheet accounts, we provide a clear view of Canada's economic landscape to help inform decisions by policy-makers, businesses and the public.
Today I am here to share recent trends on household debt and credit card usage as tracked through our credit aggregate statistics. We trust this will complement the insights provided to you by previous witnesses, offering the committee further data on the current financial landscape and its impact on household spending and inflation.
Statistics Canada's credit aggregate programs reveal Canadians' financial habits and debt burden, capturing data on credit card and other loan balances, leverage and debt servicing costs, and other borrowing trends. For example, at the end of 2019, Canadian households held nearly $2.4 trillion in outstanding debt, or $1.81 in debt for every dollar of disposable income. Credit card debt accounted for one-fifth of all borrowing from banks, with lines of credit, including home equity lines of credit, making up nearly half. By August 2024, household debt had reached nearly $3 trillion, though the relative debt levels slightly decreased to $1.76 for every dollar of disposable income, reflecting higher income growth.
Amid rising inflation in 2021-22, credit card balances surpassed 2019 levels, reaching $104 billion by the end of 2023. Given the fungible nature of money, we cannot directly attribute rising credit card balances to specific pressures from more expensive purchases or to a greater volume of purchases. However, both factors are likely to be at play, particularly more expensive purchases, given recent inflation.
We also track service fees on financial products, such as credit and debit card fees, mortgage fees and other fees for investment management and custodial services. In the second quarter of 2024, households paid $6.8 billion in these fees, a 35% increase since 2019, though these charges only represent approximately 1.7% of household consumption.
Going forward, elevated interest rates and higher costs of goods and services are likely to further challenge vulnerable households.
Statistics Canada remains committed to monitoring these trends closely to provide a clear and comprehensive picture of Canadians' financial resilience in the face of economic pressures, particularly when it comes to essential expenses.
On that note, we know that inflation has been a major concern for all Canadians, affecting nearly every aspect of daily life. At Statistics Canada, we capture these price changes, including essential categories like food, through our consumer price index, or CPI.
Allow me to take a moment to explain our approach and the measures we have in place to ensure Canadians have a precise and reliable understanding of inflation.
The CPI measures the change in prices by tracking a fixed basket of goods and services that Canadians regularly purchase. We publish the CPI monthly, adhering to rigorous internationally accepted standards, and we are considered a global leader in this area, as we update our basket every year to reflect Canadians' real spending habits.
Food prices, a major component of the CPI basket, make up 16.7%, with grocery items representing nearly 11%. We capture the actual prices paid by Canadians by using scanner data or point-of-sale data received directly from grocery retailers. These data include discounts, sales and quantities, providing us with tens of thousands of price data points each month from millions of transactions. This approach ensures that we are measuring inflation as Canadians truly experience it.
We also account for shrinkflation, a term recently coined for the practice of reducing a product's quantity while keeping the price the same. For example, laundry detergent has reduced in size from 2.47 litres to as low as 1.85 litres, depending on the brand. Processed cheese slices have gone from 450 grams to 410 grams. Boxed macaroni and cheese has gone from 230 grams to 220 grams or 200 grams, depending on the brand. While the term “shrinkflation” is new, Statistics Canada has been accounting for this in the CPI for decades.
These changes are documented and adjusted monthly to ensure the CPI reflects these quantity changes.
We've also seen the opposite phenomenon: Some things become larger over time, such as televisions and cellphone data plans, which now offer more data for the same price.
Statistics Canada understands the importance of reliable data, especially during challenging economic times. We are here to answer further questions from the committee members.
Thak you.