The market in Canada is highly competitive. It's more competitive than it is in most of our peer countries. As we talked about, since January 2020, wireless prices have fallen by 45%, while overall inflation has been 18%. That compares to wireless prices in the United States, which increased 2% over the same period, or in the United Kingdom, which increased 29% over the same period.
If you go to specific plans, you can regularly get a plan with 100 gigabytes of data on Bell for $60. In the U.S., a plan with AT&T with 75 gigabytes of data will cost you $100 Canadian. I think they're more competitive here in Canada.