The way we fund our business is independent of the way we operate our business, to be clear. The increase in debt over the last little while relates predominantly to our acquisition of Shaw, which was largely financed through debt and really speaks to Rogers being willing to take the risk to invest in our businesses and in this country.
As a result, it's in our interest to make sure we're bringing the best products and services to Canadians, because we have to compete every single day with several competitors in every marketplace. We know that consumers have a choice—