In a competitive environment, you can expect price variation at different times, as I talked about. You can expect competitors to look at what the competition is doing. That's what brings more value for consumers and continues to bring prices down. As was said earlier in this session, this has caused pricing to come down. In the last year alone, wireless prices have come down 10.8%, based on Statistics Canada. On the wireline side, they've come down 9%. They've come down even more in the west as a result of the increased competition Rogers brought to the west.
On December 2nd, 2024. See this statement in context.