We continually look to adjust and alter the value proposition to the customer and what's included or not included in the contract. The key is to make sure that we're very clear and transparent in how we do that. As I said, with the issue at hand, we are very clear on the TV programming, content, viewing experience and the set-top box that's already included in the base package. Bret has walked through that.
We'll continue to look at the additional services. Our Ignite TV has just evolved into Rogers Xfinity, and that brings a whole host of other entertainment experiences based on the Entertainment OS platform that we license from Comcast. You can expect us to continue to vary the value proposition based on the evolution of technology in our industry.