That's where I also look at productivity. For the creation of a tomato that goes all the way from the production, transportation and distribution, and then the value of our financial markets just to move some money around electronically to purchase that, it seems rather inefficient and a rather large expenditure, especially if it also consumes personal debt beyond the original price. That's inefficient for our economy and for competition.
I haven't brought in Mr. Kholodenko. I have a quick question before I run out of time.
Questrade had to do extensive marketing in the mass media with regard to your product line. At least, I've noticed that. Was that specifically because of the difficulty of entering the Canadian market as a competitor to some of the traditional trading that was there? What was required for you to make that type of a breakthrough? Is that a model that maybe squeezes some of the other Canadian alternative financial elements?
Mr. Abou Daya can't even use his product in Canada, which is absurd. What about the ones that can, but still require extensive commitments of their budgets just to be heard?