That's very informative. I appreciate those comments. I appreciate the whole response that you gave. It certainly sounds like your focus is on the consumer and providing that confidence to the consumer.
Mr. Kholodenko, could you respond to what Mr. Jenkin said? Do you agree with that? I'll go to the other witness as well. I'm not trying to pit you against each other. If you disagree, that's okay. This is a democracy. We're okay with that.
I'm interested because I think Mr. Jenkin made some really good points that I tend to find quite appealing in terms of the overall sentiments. Would you support generally what he said? Is there anything you would add? Are there any critical remarks you would like to make or considerations you would suggest?