Has there been any work done with regard to advertising to Americans in outreach for ArriveCAN and new border processes? When the western hemisphere travel initiative was brought in, requiring Americans and Canadians to have passports to go back and forth, it created a change in the border culture, and it took a lot of advertising. Businesses were doing it to educate the other sides, back and forth. Is that going to happen here? I haven't seen anything whatsoever, and that's a bit of a concern of mine.
Even when we brought in marijuana in Canada, a riding like mine got at least an educational flyer. We did public awareness to make sure that people weren't going to be accidentally bringing it across the border and clogging the border up by accident and creating all kinds of problems. What's being done, especially for senior snowbirds and so forth, to educate and get people ready to use the new app system that's been put in place? Is there anything being planned for this summer? Reaching out is something we can actually control.