It may be because I am now a federal MP, but I pay more attention to BDC advertising and maybe even to economic issues. You do a lot of advertising, which is not wrong in itself. Because my background is in the media, I have nothing against people who buy advertising.
However, I still have to say that it's a lot. I understand that you complement the financial institutions and you don't compete with them, but I also understand that your role is delicate and the line is not always clear at some points.
In your advertising, you put a lot of emphasis on the fact that projects have to be inclusive, they have to reflect the modern world, and so on.
Can you tell us a bit more about how you score the application when a business knocks on your door, given the new face of society today that you promote in your advertising?