It is, absolutely. I think that's a big reason that we did see growth in non-alchoholic beer sales over the last two years. Small brewers are becoming more interested in that space, and I think it's being driven by consumers looking to lead healthier lifestyles and to look at experimenting with more non-alcoholic products.
I like to say that the types of non-alchoholic beer products that we're seeing on the market today are unique and much more distinct than what we saw 10 or 20 years ago. We're seeing styles like west coast IPAs, stouts and other types of beers that are produced with no alcohol in them, and they still have the characteristics and tastes that consumers would naturally associate with beer.
It's a very complicated process to produce a non-alcoholic beer product and to be able to preserve those tastes and characteristics. There's a lot of investment required to make high-quality non-alcoholic beer products, and again, Mr. Canning's private member's bill was helpful in raising the profile of this segment of the category, and I do think we'll continue to see both large and small brewers investing in this space and the market moving forward.