As the committee undertakes this study, we would encourage you to focus on the underappreciated or less appreciated challenges that independent businesses are facing in today's markets, particularly in digital platform-based markets.
Of late, I've taken a consumer-centric approach to my own research and advocacy. I've written about how the activity of self-preferencing may be deceptive. I describe the issues associated with hyper-personalized pricing schemes that are opaque. At the very least, consumers deserve to know when they're receiving a personalized price and why.
Consumers are not the only actors that need to navigate increasingly murky marketplaces. When merchants go to compete or shop online, they are traversing their very own hall of algorithmic mirrors.