It's to make the information more accessible. As I said, having higher-level programs or information is not the information that people need. It's very detailed. It's sending potential fraud victims a dictionary and just hoping that they read the whole thing instead of boiling it down to just what the fraud actually is all about and how to avoid it.
For most fraud, it doesn't really matter if it's through a text, a phone call or an email: These are the same types of scams that they're using. You can get an email about cryptocurrency or have a phone call about investing in cryptocurrency. The method doesn't matter.
From what I've seen, there is a lot of focus on information that spends too much time on the methods, making some of the information seem like it's over people's heads. I focus on dialing things down and keeping things straightforward. There's a publication that our local businesses, the Windsor police and a few other private donors actually funded for publication. That was put out through the community, and the reception from it was phenomenal. It's not taking the high-level information and seeing how much we can give to the people or how smart I can make myself seem; it's about how we can take that information and present it to people so that they're going to find it useful.