Yes. I'm going to give you an example that is very real.
For a steel mill that uses gas, in order to calculate my emissions, I'm using a global factor for how much in CO2 emissions I'm incurring by burning this gas. Now, if you're in Canada, you might be using gas that's incurring a lot less CO2 because it's greener gas—it's a greener well.
Now, if I know it, if I can track where that gas is coming from, then I can go and say, “Well, actually, my company wasn't as bad to the environment as I thought it was.” Now I have the door open to maybe sell this product at a premium to organizations that are environmentally conscious.
The value chain starts very, very early.