It's a great question.
From our perspective, the first step is just getting the accounting right and being correct about adjudicating what is and is not legitimate listening.
I talked to you in the opening statement about how a considerable percentage of streaming activity is subject to manipulation by fraud. Eliminating that from the system is the first step to making sure that every artist who is trying to earn a living with their music or through their art is getting paid correctly.
This is sort of a boring enterprise application of blockchain, but I think that might be a different story than is often told. It's something as simple as just getting the accounts right. Having both parties agree is a really critical part of making sure everyone downstream from the service itself is paid correctly. Then adjudicating for fraud is another really important, very boring part that's almost imperceptible to most consumers but affects the pocketbooks of the artists who are paid.
That's where I would start. I think the platforms themselves work really hard on this. The independent and major labels care deeply about it, obviously, as it's their business. Independent artists and all the folks who make a living in music but aren't the musicians themselves, care deeply about us getting this stuff right, too.
The animating ethos of our business is getting the foundational accounting right, so that everyone who's doing things the right way is paid correctly.