Thank you for your question.
The importation of the digital lock model is the first application we saw to protect how cultural content is consumed. With this kind of model, specific permission from a particular blockchain is required to execute, run or read a file or content. It’s one of the options.
However, anything called shared and nano‑management of revenues—I think Ms. Woods spoke about it at the beginning of the meeting—would seem to be much more obvious and useful.
In the cultural industry, there is a huge number of revenue sources that pay less and less. Managing all of this is an enormous task, and it can sometimes cost more to manage the revenue than its actual value. I hope I’m being clear. In such cases, it is so appealing to have the equivalent of an Excel spreadsheet that would receive revenues on one side and automatically distribute them to the people who should be receiving them on the other, without human intervention, seamlessly, transparently and in perpetuity, that it is probably what we will see happen in the future. It’s just a question of time.
There is also the issue of the user's experience. It’s probably the only area that is slowing down the adoption of blockchain technology at the moment, as it means users are responsible for the keys to their own safes. This is noteworthy. I think it’s a question of time until all users are better able to manage that. As the representative for Mastercard said earlier, huge investments are needed in security platforms that will manage other people's keys, if necessary. It’s clear that people will really need to be educated, which will, generally speaking, lead us to adopt these technologies more quickly.