Our rates in Quebec are among the lowest in Canada. Let me give you some examples. For the same cellphone with six gigabytes of data, our subsidiary brand, Fizz, offers a bundle at $39 per month in Quebec and $45 in British Columbia, Alberta and Ontario. Virgin, Bell's subsidiary brand, offers the same package at $65 per month in Quebec and $80 per month in the other provinces.
I find it amusing to look at Canadian newspapers, especially the Postmedia ones—they all look the same. Bell places the same ads as in Quebec, the only difference being the price. It is $15 to $20 cheaper in Quebec.
Such a significant price gap, which ranges from 20% to 35%, means that all the players need to offer products that grab people's attention. Our low prices and client service have enabled us to reach our current market share.
This is not an original strategy. It is used all over the world and in all kinds of industries. We do not claim to be very original. On the other hand, I think our approach is very successful.