VMedia is a provider of Internet services and of regulated and unregulated television services that is already present in various regions, including Vancouver, Alberta, Manitoba and Ontario. We thought it would certainly be an asset for us to group a number of products together, as we have successfully done in Quebec, by offering what we call bundles.
The acquisition of VMedia gives us the opportunity to do that. In accordance with the requirements for companies that purchased spectrum at the last auction, we are required to build a network in the next seven years that will enable VMedia to transition from a mobile virtual network operator to a company with its own network. We have always considered that an asset for the company and a sign of success.
As I said, we branched out into wireless services in 2006 on the Rogers network, with the intention of taking part in auctions, purchasing spectrum and building a network. That is what we have done and why we still today have the largest market share of new subscribers in Quebec.