The 50-30 challenge is just that. It's a challenge to the broader set of organizations, not just the business sector but also the not-for-profit and voluntary sectors, to take this on and to take it seriously.
We're doing the same thing in the ministry. I would agree that we need to go further in this space. We need to do more.
The funding that has been put out has actually gone largely to experts in this space. It's not ISED that has been developing the tools. It has been organizations out in the community generally that have deep expertise, organizations that are representative of Canada's diversity and that are developing the tool kits and so on that are meant to be available for organizations. If you're a business or you're a not-for-profit and you—