I'll read something from a statement by the chairwoman. They're borrowing from a model for food products:
Going forward, our rules will require that broadband nutrition labels are fully displayed when a consumer is making a purchasing decision. That means consumers will have simple, easy-to-read facts about price, speed, data allowances, and other aspects of high-speed internet service up front. Plus, by requiring that providers display introductory rates clearly, we are seeking to end the kind of unexpected fees and junk costs that can get buried in the long and mind-numbingly confusing statements of terms and conditions.
The U.S. is tackling these types of things. They see how industry can do better, and they're telling them, “Get your act together.”
We need to do the same thing in Canada. It starts with legislation like Bill C-288.