It would level the playing field when it comes to information as to the kinds of Internet services companies are selling to consumers. For example, we've talked about how right now there are “up to” speeds. As big corporations, they can send a bunch of noise out there. They, at some point in time, can offer 10 by 50 sometimes, whenever it works for them and whenever their infrastructure will allow it.
Meanwhile, a smaller Internet service provider might be eight by 40. That might be all someone needs, and that's all they can really offer. They can't signal that out to the consumer and tell the consumer that this is all they need. It's pretty much an uphill battle to say that the consumer doesn't need all that service. It might have the same price, but someone doesn't need that much service. That's a pretty poor sales position.
This would actually take away a lot of the noise that the big players are sending out right now, so that the consumer could actually look at the real data instead of the theoretical data and decide what they actually need.
You were talking about trust and building that. In my opening remarks, I kind of alluded to other countries. Australia is probably the global leader when it comes to connectivity and Internet regulations and legislation. They implemented original legislation and regulations in 2017, updated them in 2019 and then did an assessment of the results of the changes and of making things more transparent, much like what we want to do here with Bill C-288. Overall, the report concluded that increased transparency resulted in Internet service providers offering better-quality services in addition to better consumer understanding of expected service performance.