It goes back to the waste hierarchy. You want to reduce waste. You want to reuse. You want to refurbish. The type of model you're describing falls well into that waste hierarchy, which would create incentives for exactly what you're talking about. It is a model that I'm aware some retailers have tried and are using. For example, on containers, you can bring them back and go back home.
We spoke a lot about recycling today, but the actions up the waste hierarchy are extremely useful to reduce waste in the first place. I think this particular model of reusing or taking back is sometimes.... The problem with those models right now, to be frank, is the scale in the replication. They're not at scale in replication, but it's an excellent idea.