Thank you for the question.
Indeed, it's a very ambitious goal. We're well aware of that. It's going to take a concerted effort by all players along the value chain—governments, industry and municipalities—to achieve our goal. Right now, this goal is collectively shared across federal and provincial governments. I think the fact that we are all aiming for the same target is a very positive step. Certainly, however, there are a number of challenges we need to overcome.
It's also important to note that some of the measures put in place are only just starting to bear fruit, such as the single-use plastics ban. We announced that we would be coming out with recycled content requirements for plastic packaging. We will have labelling requirements across the country, so there is less consumer confusion about what can be recycled and composted. Some of these are the challenges we're facing in achieving our goal. Moreover, we know we need more infrastructure and recycling capacity across the country.
We won't get there alone. We're probably going to need to do more. At this point, we are optimistic that, together—