I think the reduction of waste is a good thing for sure. It could easily compensated for by increasing our market share. If we recycle 100% of our waste in North America, we can grow our business by far, even though we reduce by 50% the total waste. It doesn't go one against the other. I think that it's the right thing to do.
We are only part of the solution. The reuse is as important as the recycling. What we can do is recycle, and we're good at that.