That's great. Thank you.
My colleague, Mr. Turnbull, asked about the example of Tim Hortons, and how the app was tracking the data.
The example I want to reference happens all the time. I am in a room, and there might be a device in the room, and I am talking about a particular product with my friend. I'll go into the other room, where my computer is, and I'll go online and see an ad for that very product. It could be a very particular product at that time, so you wouldn't normally expect to see that ad appear.
What is this bill doing to protect Canadians from that? What penalties can companies face if they don't comply with these new laws?