As a person who has spent most of his career as a marketer, I love data, and I would go to the edge as much as possible with what I was aware of and what I could do with that data, but I'll tell you that this bill and those aspects would make me nervous. I just don't see, as a marketer, any guidelines that help me to figure that out, and I suspect that most marketers would push the envelope, as they do, and might end up in trouble for their company. I appreciate that there should be more definition.
I'd like to go back to my earlier question.
Mr. Therrien, proposed subsection 15(5) outlines that “implied consent” is okay. Personally, I don't think implied consent is ever okay. Do you see it as an issue in this bill that implied consent is allowed?