Absolutely. Thank you for the question.
It is very important to remember that this bill has two purposes. We believe both of those purposes can be fulfilled in harmony. One is to protect consumers' personal information, which is extremely important. The other is to enable businesses to succeed and innovate.
What we need, at the end of the day, is to make sure that, in a situation where a customer would not expect their data to be used in a certain way, that consumer has the opportunity to express consent and agree to the use of their data. However, in cases where a consumer would expect their data to be used in a certain way for regular business activities, they should not be asked to consent. That is when consent fatigue happens.