Let me start by saying that consent and informed consent are extremely important in any privacy law. Those rules exist as well. The CPPA calls for clearer disclosure built on the existing rules, but the Achilles heel of disclosure is consent fatigue. In Europe, people have to consent to so much all the time that they don't carefully read the notices about what they're consenting to, so their consent becomes less well informed.
That is a major issue and it's something we'd like to avoid here.