Turn it around, so that it's no longer up to the companies. Make it so that—thee and me—we have the authority to grant permission to the companies.
When we look at that, I caution that, when it comes to companies or legislation, it will require age verification. We already have companies saying that in order to make sure that the children aren't looking at this content, provide photo ID—government-issued photo ID of mom, dad and the kids.
All they're doing is collecting that information. Why should we trust that they're going to protect that any better than the information they already don't protect well? It's so complex. That's why, please, involve our organization, my colleagues' organizations and the people who actually understand this from an operational level.