As for a way to reach out to the people, we definitely use door-to-door campaigning, which is very effective. The only way to meet people is to deliver, to give them information about different issues.
Then there is the Internet, which is getting more and more popular. About 3.5 million people in Belarus use the Internet in their everyday lives, although they don't read political news. As well, we use different social networks to reach out to them and get them engaged.
Another important way is to get NGOs that have national networks involved, to get business associations, entrepreneurs, women, youth, and unions of Poles involved in these kinds of activities. In addition, we have satellite channels supported by the Polish government and called Belsat. One of the areas where the Canadian government can make a difference is to support Belsat as an international project that broadcasts for Belarus in the Belarusian language.