I would suggest not using a sectarian frame. I would actually frame it within the context of transparency and good governance and democracy. I think once we get into a sectarian frame it falls on deaf ears. The sectarian violence is not something to be scoffed at, but I think talking about it within the context of greater human rights would be the most effective way of doing this.
So I would avoid the sectarian frame, even though I do admit it and include it within any context—protection of minorities, religion, women, and all these issues. Talk about transparency, accountability, and rule of law.