As with many totalitarian dictatorship regimes, they concentrate their energy in mainly targeting the high-profile figureheads and the source of inspiration for the people, because those are the people who are able to get a lot of people to rise up and speak their minds.
However, they don't just target the sources of inspiration but also people who are not in the public eye at all, people who are farmers, people who are in rural areas. The sad thing is that not many people know about them and that's why we're trying to get many people to support not only bloggers and journalists, who perhaps the international community knows more about because they write online and are more accessible to the world, but also those who have very little means of communicating with the outside world.
I hope that answers your question.