We do a lot of media work in different countries where we operate. I fully agree with you on ensuring that the media have an understanding of human rights—let's start with that—that they look at the consequences and the impact of human rights violations, and then are able to portray that.
On the opposite side, in many situations they actually can have a very negative impact in terms of their role. We can talk about Rwanda and Radio Télévision Libre des Milles Collines as one of the main elements in terms of perpetrating the genocide. There are many examples around that.
How do you build that critical thinking and human rights education within the media? In the western world, we try to engage with them. We would like to do more. I would agree with you that there is still a lot to do there.
I would also echo what was said before on looking at how you can use other types of media, such as social media. There are a number of other ways now to propagate information. In terms of the human rights movement, we haven't been able to really mobilize that sphere as much as we would like to. I think it's another way to...and we know that more and more people are turning to those types of media to get information.
How can we build on that? That's a critical question for the human rights movement right now.