That's a really interesting question.
Certain codes require ongoing consultations. The government could require that. I think it's probably not in the interest of the government to tell companies how to use their profits. That being said, I think companies that spend more and distribute more broadly in their communities tend to do better in them. I think that's a self-interest issue for companies. I'm not sure it's appropriate or even possible to regulate extraterritorially by the Canadian government as a practical, legal matter.