I'll just speak to this idea of pioneers in the field because I think this is a really interesting point.
What are the factors that led to the extractive industy having some identified pioneers in the field, for example? Some of it was due to public attention and challenge from consumers and stakeholders over issues in mining practices. World Vision has been involved in some of those conversations along the way. It's during those moments when an issue surfaces and rises up that we begin to have the opportunity for dialogue to speak to that issue.
What we're really looking for here is that, rather than driving it that way, we can look across sectors to see how we can start to support this ongoing dialogue. It's actually similar to the fair trade movement, which has become it's own piece. The fact that there may be some controversy now around some companies which are claiming fair trade but aren't is only a starting place, because we've identified it as an issue that Canadians are concerned about. If companies are saying that they're fair trade and they're not, it's become part of our desire as consumers—and it's also good business practices, for companies to be able to point to practices that they think are supporting the concerns and the policy reasons behind fair trade.