An emerging theme that we will see, and indeed, we're already seeing it take shape, is that the supply chain is the crux of the matter, monitoring the supply chain, getting in and understanding what is taking place at each level of the supply chain before a good is purchased on the shelves here in Canada.
Can you tell us the best practices in terms of what you've been able to ascertain from your research about how to best monitor all this at the supply chain level? We can have legislation, but unless there are robust mechanisms in place to look at what's happening at the level of the supply chain, I fear that legislation would, in effect, be toothless.
That goes to whomever, although, Mr. Messenger, perhaps you might want to take that question.