Following on from that, the certification is key in terms of independent verification. What we see in the fair trade movement is often a limited capacity to meet the demand.
What you see in different commodities markets, whether it be cocoa, minerals, or others, is a multiplicity of suppliers at the base, whether it's artisanal miners or cocoa farmers, but then they will funnel up to a relatively few number of traders. We need to go beyond tier one of supply chain due diligence, where retailers and the consumer-facing corporations will just apply due diligence to their initial suppliers. It's looking beyond that, to traders or smelters or other levels in the industry. We're beginning to see industry do that.
As industry drives this approach, combined with legislation, it will help us reach that tipping point.