To answer bluntly, it seems to always be a bit difficult to motivate when we're dealing with Africa, and it's really unfortunate that it's a trend we have seen over many years. Also, there were competing narratives on the ground that were fuelled, among other things, by a blockage of Internet and cell communications. What we saw was a proliferation of the Ethiopian government narrative and not much ability to counter that effectively. To tie it back to this UN report that came out in September, part of the reason that's so important is that it cleared up some of those competing narratives.
On October 21st, 2022. See this statement in context.