Thank you, Mr. Chairman, for the opportunity to appear. I am pleased to be able to provide our comments concerning the issues and the motion under consideration by your committee.
My name is Elliot Lifson, and I am president of the Canadian Apparel Federation. I am also vice-chairman of Peerless Clothing, the largest Canadian apparel manufacturer and the largest single facility in North America manufacturing men's suits. We employ over 2,500 people in our Montreal facility. Sixty cultural communities are represented. I am also chairman of the Chambre de commerce, or Montreal Board of Trade, so I have a great interest in our industry because it's concentrated in Montreal. I also co-chair PROMIS, which promotes the integration of new arrivals in our community, and I do that under the chairmanship of Henri Massé, who is president of the Quebec Federation of Labour.
I am joined by Bob Kirke, executive director of the Canadian Apparel Federation.
In my opening remarks, I would like to speak briefly about our industry, then explain why we do not think imposing safeguards will provide much help to our industry, and then talk about policies that would be of help to our industry. How can we help that industry?
The Canadian Apparel Federation represents over 600 Canadian companies involved in the apparel industry in Canada. The Canadian apparel industry produces a broad range of women's, men's, and children's apparel. At the beginning of 2006, the Canadian apparel industry directly employed approximately 60,000 people, produced over $5 billion of clothing, of which close to $2 billion was exported, 90% of it to the United States.
The apparel industry draws on a range of skills, from relatively low skill and low technology employment to very creative fashion designers, to highly advanced engineering and software development.
As you are all aware, the apparel industry is facing a unique set of challenges, including the effects of trade liberalization, the appreciation of the Canadian dollar, and other trade issues. For these reasons, you are considering the motion at hand. We welcome your interest in our industry.
Last week, Statistics Canada released a study entitled Trade Liberalization and the Canadian Clothing Market. I recommend highly that committee members review the report. In it, Statistics Canada does an excellent job explaining the changes that have taken place in the Canadian apparel trade over the past 15 years. It demonstrates how imports from the United States have declined and how various developing countries gradually took a greater share of our market.
Finally, it documents the market share now taken by China, and that a large portion of increased imports from China replaces imports from other countries, which have been drastically reduced. The report provides an excellent perspective to the discussion you were having concerning safeguards. To quote the report:
Much of the attention paid to trade in clothing focuses upon the recent growth of imports from China, but this mistakenly identifies the shifting composition of the Canadian clothing market as a recent phenomenon, according to a new study published today in the Canadian Economic Observer.
In reality, the turn to China that made it Canada's top source of clothing imports at $3.0 billion in 2005, was just the latest in a series of changes in Canada's trade in clothing over the last two decades.
Clothing imports for the January to September 2006 period were 15% higher than 2005. On a practical and business planning level, apparel manufacturers have known about the end of quotas since 1995. Companies need to adjust. Some have, some have not, so even though the motion says “time to adjust”, those that have adjusted and survived will survive and go forward--and that's related to management, unfortunately not to the workers, with all due respect to all who are present.
We are living in an era of globalization and freer trade. The world is flat, and we must all learn how to adjust and find our market niches. Many successful Canadian companies have adopted a strategy of producing higher-end or more complex apparel in Canada that requires proximity to market while supplementing the lower end of their apparel line with imports from China or elsewhere. Our big competitive advantage is proximity to the U.S. At 90%, that's our big customer. This business strategy allows Canadian apparel manufacturers to remain competitive and maintain Canadian production.
I will now address the issue of China safeguards. Some have suggested that safeguards against China are a potential remedy for the challenges facing our industry. Our view is that the scope for Canada to enact safeguards is limited, and safeguards are not likely to offer any tangible benefits to domestic producers.
I base this on the facts presented in the Statistics Canada report I mentioned and on the practical considerations involved in establishing China safeguards. Those considerations include six matters.
First, as witnesses told you last week, safeguards cannot reverse the damage that has already been done.
Second, they will allow a 7.5% increase in the current Chinese import volume per year.
Third, at best, they will only be in effect until the end of 2008.
Fourth, the imposition of safeguards on China will only lead to increased imports from other developing countries that are more than able and willing to replace China. It must be remembered that worldwide apparel production capacity is twice worldwide apparel demand. Manufacturers of low-cost apparel in countries such as Bangladesh--and by the way, I was surprised when the LDC initiatives were put in and Bangladesh goods could come in from Bangladesh, never mind quota free, but tariff free. I can tell you that on that one, both the union and I appeared at the table--don't include Bangladesh, include African countries only. The big increase was Bangladesh, 300%, and nobody yelled. India and Indonesia are more than willing to take China's place. Therefore, any safeguards placed on China would likely cause trade diversion to other countries, with little or no benefit to Canadian apparel producers.
Fifth, safeguards will hinder apparel companies that are blending domestic production with imports from China and cause unpredictable bottlenecks in the supply chain that would likely harm a wide range of firms.
Sixth, the motion again stated “time to adapt”. We've known about this for 10 years. In our view, we need to continue to focus not on safeguards, but on the future and on market realities. We need to understand where we can fit in in the highly competitive and highly global apparel market. Leading Canadian apparel companies are increasingly focused on fashion and product development, marketing and supply chain management to differentiate themselves and maintain their position in a very price-competitive marketplace in Canada and the U.S.
Canadians can compete based on superior design and customer service and by meeting the needs of their retail customers throughout North America. We cannot be the low-cost producer, but we can be successful if we offer superior value to our customers.
I must put in an aside. I have a little hobby. I am a professor at McGill in the School of Management in the MBA program and a visiting professor at HEC in the same program.
Let me now turn to the issue of policies for the Canadian apparel industry. If we are to ensure the Canadian apparel industry remains a viable and competitive industry, our industrial strategy must be cohesive and coordinated. Our association appeared before this committee on November 30, 2004, on the eve of WTO quota elimination, which came into effect on January 1, 2005. We identified the conditions we faced then, which we still face today.
They include increased import pressures and reduced competitiveness in export markets, owing to the rise of the Canadian dollar. At that time, we advocated policies that would assist our competitiveness: safeguards were not one of them; tariff reductions on imports and other industrial policies are. Policy recommendations, the textile tariffs, no questions about it.
As we have mentioned in our previous appearances before this and other parliamentary committees, our most important issue remains the elimination of duties paid on imported raw materials. It is our position that duties should be removed on all imported textiles used to manufacture apparel in Canada and that are not made by the Canadian textile industry.
Two years ago this week, December 14, 2004, the previous government announced its intention to eliminate duties on all textiles not made in Canada. The second round of tariff cuts following from that announcement was made last Friday, totalling $4.5 million per year in duty savings, and this one, I agree with Lina, is a drop in the bucket. We're looking forward to more. But this will allow us to keep our jobs here by providing the value-added activity here.
Combined with previous announcements made a year ago, this brings us approximately halfway toward the goal of $70 million. And we were able to make this announcement, as the Honourable Michael Fortier made the same announcement in our facility last Friday.
The Canadian government has made substantial progress in meeting this commitment, but more needs to be done. There are another $35 million in duties being paid on imported textiles that are not made in Canada and for which the Canadian apparel industry should not be paying duties. That's our biggest cost. Certainly in the men's suiting business, fabrics are our biggest cost. So it would be a great help.
Other programs and initiatives. Until 2004, individual firms could access resources that supported adjustment measures through the Canadian apparel and textile industries program, the CATIP program. Currently apparel firms generally cannot access funding under CANtex. We would support changes in line with the amendments to the motion being considered by the committee.
The Canadian Apparel Federation work closely with Industry Canada, through the Canadian apparel and textile industries program, to deliver a range of services to apparel manufacturers. Most of the funding under CATIP is set to end in March 2007. Any extension of this support would be welcome.
Finally, we work closely with the Apparel Human Resource Council, and never mind the need for a well-trained workforce who are working very hard; we have to change the thinking of the management level who direct this workforce. That's where HRDC helped out a great deal in strategic reports, especially for small companies.
I thank you. Remember, you can compete three ways. We're not the lowest-cost producer; we will never be in this country. First is price/value; number two, innovation and creativity; and number three, service, service, service. And it's our proximity to the U.S. market. That's our big market
Thank you very much.