I think the most important first step, as we articulated in our report, is to recognize that emerging markets really deserve a much higher priority within our foreign policy. I'm referring to China, and I put India and Brazil there as well, the major economies in the emerging world. We haven't completely ignored them, but they haven't been receiving the same weight over time that we think they deserve going forward.
Secondly, I think our future in engaging China, India, and Brazil is going to be investment-led. So rather than working on trade promotion and focusing on shipping finished goods from Canada to those countries, I think we have to look at the much deeper integration, which takes you to things like consideration of bilateral arrangements, looking at things that are called FIPAs, foreign investment protection agreements, for example, looking at all the tools we have both multilaterally and bilaterally to engage more deeply.
Unfortunately, there's no easy fix. You have to roll up your sleeves and really go sector by sector and identify where the opportunities are.
But, frankly, I also think there's a change in mindset required within Canada. Part of the reason why we put so much weight on the concept of a single market is because we have quietly protected much of our economy from international competition and therefore they don't have the same imperative, the same urgent need to go out and actively invest in India and China as companies in other countries do, and the protection is very subtle.
We have to really change our mindset to where it's not about mercantilist thinking where we protect ourselves at home and think we have a right to go out and trade with everybody in the world. Part of this is opening our own market up to more competition to ensure--