As I mentioned, it is in collaboration with the EDC. The genesis of that was that trade between Canada and Brazil--and Eduardo referred to this--is woefully lacking or very under-exploited. It is an attempt to figure out why that might be and to figure out what mechanisms might be in place to facilitate trade, particularly with Brazil. It covers not just what you would think of as the standard trade measures and economic streamlining endeavours that could be undertaken; it deals with the whole level of outreach, which I think I referred to--educational outreach, chamber outreach, and so on.
I may be off on this one, but I really think it's the first time there has been a real engagement by a government instrumentality, the EDC, with the chamber to do this kind of thing, recognizing that this is something Canada really needs to put more attention to and that we should try to collaborate and figure out how to do that.