Well, there were several reasons. One was that the green papers were coming out in Europe, and Europe was going to face something that a lot of Europeans hadn't really seen before, something called competition. I think there was a big push to get out and start competing around the world.
In the company I was at, one of the largest telecom companies in the world, in the Spanish unit between 1992 and 1995 its total sales in the foreign market went from something in the vicinity of 10% to 45%. So the mandate from on high was to go out and compete.
There was a second concept that the Spanish companies thought they were going to be vulnerable to takeovers or they were going to be gobbled up by bigger competitors, so where could they expand and where could they get bigger? And they thought they had a natural market in Latin America. It just so happened—